Patient Privacy Now Top Concern Over Cost of Care

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Eventually, patients had to react to ongoing stories of how their data is used without their knowledge online. They may have felt safe on Facebook before, but ongoing privacy scandals across the internet seem to have caused new awareness of data dangers. Patient privacy has zoomed to the top of their concerns.

A recent survey by insurance company Aetna shows patient concerns have now tilted to privacy over cost or even quality of care. Healthcare can’t rely on HIPAA alone to reassure patients that their data is safe.

HIPAA isn’t network security – it’s a protocol. Patients now clearly want a stronger defense.

Aetna’s survey of 1,000 consumers (December 2017) in its first annual Health Ambitions Study sought to better understand patient goals. It asked patients what the most important aspects of healthcare were. Findings:

·         Patient privacy (80%)

·         Data security (76%)

·         Cost of care (73%)

·         Personalized care (71%)

·         Coordination of care among providers (68%)


Women were more concerned about patient privacy than men (84% vs 71%). As women make more family health decisions this offers a clear opportunity to healthcare providers to meet new concern for privacy with necessary security technology that protects and reassures patients.

The study also looked at telemedicine attitudes. It found a generational divide with digital technology.

Under age 35

  • 37% of consumers said virtual office visits would be helpful
  • 36% said telehealth would be valuable to them

People aged 65 and older

  • 17 % liked the idea of virtual office visits
  • 14% rated the idea of telehealth as helpful

Patient privacy in EMS systems and the rise of telemedicine require strong authentication security to keep imposters out. It must protect records and enable long-distance telecommunication between patient and provider.

Authentication is identifying the person logging in, not the username and password. Up till now, there has been no magic bullet that will manage these security demands without hardware.

Most systems use cobbled together solutions such as constantly changing passwords or 2-factor authentications via SMS that place a burden on providers and require a great deal of valuable time.

Nothing authenticates like biometrics. They used to require hardware and devices, but no more.

BioSig-ID is a smart password product that uses the way a person draws to biometrically identify them. It’s a simple 4-character password that is drawn with a finger or mouse instead of a typed password. It can be used for patient portals, telemedicine, electronic medical records, even online medical education and credentialing.

BioSig-ID uses gesture biometrics to defend against imposters and positively identify legitimate users with high accuracy and absolutely no hardware.

BioSig-ID integrates with Epic and PING and offers an innovative way to secure patient data and provide evidence of concern within healthcare that patient preferences are heard. It’s the next step in corporate responsibility.

Isn’t it also time to free practitioners of the demands of data management? It’s not what they trained for. Why make them become digital experts? Imagine what could they do with the extra time every day.

doctor using biosig-id