Leadership2018-08-13T16:46:50+00:00

Executive Team

Mr. Jeff Maynard – BSc

CEO, President, and Founder

Mr. Maynard first became involved with biometrics when he ran divisions for a publicly traded company that utilized biometrics in healthcare. He is a co-founder of eScript Systems™ and developed several patented biometric signature authentication inventions. He was a senior manager with two top 10 pharmaceutical companies, and  an equity partner for a software development company in predictive modelling and data mining in healthcare that later sold to a public company. He has also served as Vice President of Business Development for several publicly traded health service companies in the U.S. Mr. Maynard has published numerous white papers on identity proofing and been a keynote speaker at multiple conferences. In his career, Mr. Maynard has helped to create, manage and nurture seven early stage startup companies and has been a proven performer in developing successful products and teams in both early stage and Fortune 500 companies.

Ms. Cindy Maynard – BA

Vice President of Marketing

Ms. Maynard is a co-founder of BSI and a veteran in creating growth and market value for five early stage and startup companies. Her expertise includes the development of marketing materials, strategic marketing plans, systems development, research, contracts, customer support and sales. Her efforts have been instrumental in driving new business and creating over 300% growth at BSI by developing and nurturing new customers. Ms. Maynard has also worked for an educational software company, The Toronto Star, Proctor and Gamble, and IBM.

Mr. Don Smith – CPA, BS Accounting

Chief Financial Officer

AS CFO for BSI, Mr. Smith provides his financial skills to the company. In the past 30 years, he has held various financial positions including Controller, Director of Finance and CFO. After leaving public accounting, Mr. Smith’s industry focus has centered on companies specializing in security, product distribution and housing. Mr. Smith has broad experience in banking relations, operational management and financial administration.

Mr. Chad Steen – BCS

Chief Technology Architect

A Dallas based professional with over 25 years as an architect, engineer, developer and consultant to various companies and NPOs, Mr. Steen was responsible for bringing several Collin Country cities and towns online”including Wylie, Murphy, Sachse and Lucas. Mr. Steen has been integral to the success of over a dozen startups in the U.S. and Canada, including ISPs, retailers, wholesalers and restaurants. With a love of graphics arts united with his talents as a developer, Mr. Steen has perfected an overall skill-set ideal for UI/UX, primarily for business applications. Mr. Steen holds numerous certifications in both hardware and software including from Microsoft, Cisco, Novell, Adobe and HP. Currently, Mr. Steen is also BSI’s point man for the White House sponsored NSTIC pilot and the NASPO/ANSI identity standards, as well as FIDO and GDPR policies.

Mr. Ron Kerkenaar

Chief Technology Analyst

Mr. Kerkenaar has over 30 years experience dealing with all aspects of Information Technology. He has performed analysis, design, management and deployment on projects ranging from individual users to multi-location large scale environments, and been involved with software design and development, hardware, infrastructure, deployment, support for such companies as Royal KPN N.V., Heineken International, and Pecoma Business Technology B.V.  Mr. Kerkenaar has also been in charge of building and managing co-located off-shore servers for on-line gambling before UIGEA was enacted. Mr. Kerkenaar never stops learning about new technologies to stay informed in this fast-paced world, and in his personal time contributes to selective open-source projects as a developer, tester, and as a project owner.

Dr. Mark E. Sarver – PhD

Chief Behaviorist

Prior to joining BioSig, Mark was the CEO of EduKan, a six college consortia in western Kansas for online education since 1999 serving students in 41 states. Dr. Mark Sarver has served in many capacities in higher education. Prior to EduKan, he served as Vice President for Advancement at Sterling College and Assistant Vice President for Enrollment Management at Mountain State University. Dr. Sarver has taught courses in leadership, organizational behavior, accounting, international business, franchise development, marketing and management. His experience in higher education strategy and assessment spans virtually all aspects of institutional management from admissions and marketing, to financial analysis, to program and course design. His experience as an academic leader includes publicly funded private not-for-profit and private for-profit institutions.

Mr. Mike McKay – BBA

Vice President Of Software Services And Support

With twenty five years of experience in Information Technology sales and services, and extensive knowledge of Professional Services, Enterprise Service Management and Infrastructure software, Mr. McKay participated in several start-up software ventures performing “crossing the chasm” of sales, marketing and professional services. Adept at defining business solutions to complex technical environments involving teambuilding, problem solving and leadership, he is skilled at building customer relationships. His experience includes partnering on high visibility projects with leading companies such as Lucent. Mr. McKay is an expert at implementing Zendesk customer service software and Salesforce CRM software for inbound marketing lead generation processes.

Ms. Ellen Ruark – BFA

Executive Director Of Marketing

Ellen’s marketing experience includes work for several technology companies specializing in security products including secure email and firewalls as well as healthcare and ecommerce. Her technical background includes two decades in digital marketing specializing in search engine and conversion rate optimization, online advertising and data analysis. It’s her job to translate BioSig-ID technology to a wide audience and communicate its groundbreaking nature. Her experience includes time at several startups and she understands the urgency of taking new products to market. Ellen believes BSI’s transformational technologies can change the world of privacy. Her mission is championing non-invasive biometrics not only for network protection but for individuals as part of their basic online civil rights.

Mr. Christoph Aschbacher – MCTS

Senior Software Developer

After graduating with an engineering degree in Software Development, Mr. Aschbacher worked on high-availability ERP Machine 2 Machine systems for the automotive industry for several years. Switching roles and becoming a Microsoft Certified Technology Specialist in SQL Server Database Development and Asp.net Web Applications Development, he worked professionally on enterprise scale medical software, credit card payment systems and company internal frameworks. Staying on top of technologies and practices is not only a requirement for Chris, but a passion, and he is well versed in a wide variety of programming languages, styles and practices. He focuses mostly on backend work and overall system architecture, as well as development processes and quality assurance. Mr. Aschbacher was lead-developer on several large scale open source software projects, mostly connected to the MediaPortal HTPC ecosystem.

Ms. Julie Ricke – MSC

Product Manager & Technical Support

Ms. Ricke provides front-line primary technical support to end users and clients. She provides solutions to identity authentication challenges. Julie is instrumental in deployment and integration efforts facilitating client requirements and vision into a technical solution for identity authentication services. Julie has an extensive background in learning management systems. Prior to joining BioSig-ID™ she was the Instructional Design & Technology Specialist for a consortium of six community colleges providing LMS administration, course design, and utilized BioSig-ID™ comprehensively to proactively deter and detect impostors to protect academic integrity.

Mr. David Chatham – MA

Director Of Managed Care Services

Since the 1980’s, Mr. Chatham has been involved in technology based learning. As a pioneer in putting college courses online, he worked with faculty and administrators to develop processes to create and maintain a strong online offering to Colorado students. For the last eleven years, David managed the learning management systems for the thirteen colleges of the Colorado Community College System. As Dean of Academic Technology at CCCOnline, his department handled enrollment, archiving, upgrades, tier 2 helpdesk support, programming enhancements, the introduction of new technologies, and vendor relations related to online learning. Currently, David helps other colleges and universities initiate processes utilizing the RTEN technology for monitoring student authentication.

Ms. Brenda Garcia

Office Manager

Ms. Garcia has over 10 years of experience as an executive assistant in organizations where she contributed to company growth by executing business strategies using strong decision making abilities. Her areas of impact and contributions include client relations, organizational effectiveness, leadership development, staff development, customer service management, and staff/client retention. Ms. Garcia’s organizational skills are crucial to the daily operations of BSI.

Ms. Gail Manley

Inside Sales Associate

Ms. Manley has been in sales for over 20 years. With her experience and expertise, Gail excels at developing strong business relationships and is skilled at balancing many tasks at once. She manages business research, daily call planning, coordinates outreach and follow up activities and acts as a communications hub for the sales team. Gail’s organizational skills keep everything running smoothly.

Board of Directors

jeff maynard

Mr. Jeff Maynard

Mr. Maynard is a former CEO for a publicly traded company who first became involved with biometrics when he ran divisions that utilized biometrics in healthcare. Prior to founding BSI, he negotiated a $10M reverse merger and the sale of an electronic prescribing company for over $3M. He is a co-founder of eScript Systems™ and developed several patented biometric signature authentication inventions. He has senior management experience with two top 10 pharmaceutical companies, and was an equity partner for a software development company in predictive modelling and data mining in healthcare that later sold to a public company. He has also served as Vice President of Business Development for several publicly traded health service companies in the U.S. Mr. Maynard has published numerous white papers on identity proofing and been a keynote speaker at multiple conferences. Through his leadership, he has guided BSI to recognition by the State of Texas as among the top 4% of companies with breakthrough technology, and earned a New Product Innovation of the Year Award from Frost and Sullivan. Most recently, the White House chose BSI technology to reduce identity fraud on the Internet from a field of 180 competing companies. In his career, Mr. Maynard has helped to create, manage and nurture seven early stage, startup companies and has been a proven performer in developing successful products and teams in both early stage and Fortune 500 companies.

Mr. Ron Heinz

Ron leads the investment and research efforts at Sweetwater Capital Partners. Prior to Sweetwater, Ron was a Senior Associate at Signal Peak Ventures, where he led the performance / portfolio management team, helping to optimize outcomes for a portfolio of late- stage and end-of- life technology and life science assets. Prior to Signal Peak, Ron was a Private Equity Analyst at StepStone, where he focused on European primary and secondary private equity investments. He has spent time working with German e-commerce companies for Paua Ventures in Berlin and completed consulting engagements with TRUMPF GmbH. Ron holds an M.B.A. from the University of Mannheim and graduated with a B.A. in Economics from Villanova University. Ron speaks fluent German.

Mr. Walter Hamilton

Mr. Hamilton is a Senior Consultant with Identification Technology Partners (IDTP), a consulting firm in the identity management field. He is a recognized industry authority and subject matter expert on biometric technology. Mr. Hamilton has been committed to advancing biometric use and is an advocate for the adoption of open standards, crucial for industry development. He completed a seventh elected term as Chairman and President of the International Biometrics + Identity Association (IBIA), a Washington, D.C.-based non-profit trade association that advocates the use of technology to determine identity and enhance security, privacy, productivity and convenience. He currently serves as Vice Chairman of IBIA. In his work with IDTP, Mr. Hamilton is actively involved in supporting government clients in implementing biometric technology in the maritime and aviation transportation sectors. Prior to joining IDTP in 2006, Mr. Hamilton served as Vice President and General Manager; Biometric Solutions for Saflink Corporation. Prior to joining Saflink in 1995, Mr. Hamilton completed a distinguished 30-year career with Unisys Corporation.